Kroger Usability Heuristics (W2:INFM372)

 Kroger

Grocery Shopping Retail

Goods:

Flexibility and efficiency of use
Users can adjust the quantity of the item from the current page instead entering a sequenced page. Also, coupons can be applied while shopping instead of waiting to checkout to do so. 


There is a openable and closeable cart tab on the side, so user can check what they have in their cart while they are shopping and adjust the quantity while doing so. 


Visibility of system status
For most retail sites, user would have to refresh the page to see that their cart has been updated, but on the Kroger website, user will be able to see the update almost instantly. 

Help users recognize, diagnose, and recover from errors
Kroger will have a message if a function is unable such as if pharmaceutical online refills are temporarily unable. The website also give an option to substitute items if they were to be out of stock.  


Bad:

Aesthetic and minimalist design
There is too much use of white space which makes the website look bland, so I want to spend less time on the website. 


Improvements:

I think it important for a retail store to persuade its consumer to buy more, so Kroger's website should upgrade the appearance of the website to make buyers want to stay longer. I think they could improve the appearance of the site by decreasing the white space and filling those spaces up with more products and color.

For example: Amazon has adequate spacing and is able to eliminate some white space to advertise it products. The product images also adds more to the aesthetic by giving it color. I find myself buying things I end up not needing on amazon. 



Comments

Post a Comment

Popular posts from this blog

Delta Usability Heuristics (W3:INFM372)

Image
  Delta Airline Task: Finding an airline ticket Good: #8: Aesthetic and minimalist design The visual design of the website is simple and easy on the eyes . It emphasizes the important content of  the page base on what is priority. For example, the booking area is easy to locate as it appears to be the biggest component on the home page and most noticeable. It makes booking a flight easier.  #1: Visibility of system status It shows that the system is updating and processing.  #7: Flexibility and efficiency of use Rating: 0 In general, it was pretty quick to book a flight with Delta.  Bad: #6: Recognition rather than recall Rating: 1 When I try to filter my flight by price and connection time, it does not show me the exact numbers when I adjust the bar.  #10: Help and documentation Rating: 1 I wanted to know if the first carry-on was free. I did not know that I had to click continue to review and pay in order to know that information. It was a bit misleading ...
Read more

Discord Usability Heuristics

Image
  Discord Usability Heuristics #1: Visibility of system status Usability Rating: 2 When the user is making chances, a sign will pop up to let the user know that they are about to make a change. I like that Discord will give you easy access to your friends list and pending people. However, I do not like that private message groups will notify everyone that someone left the group. I would love to leave a dm group with grace and it not be announced to everyone.  #2: Match between system and the real world Usability Rating: 0 #3: User control and freedom Usability Rating: 0 Discord is very versatile. It is ranked one of my favorites app/website for the fact that is very customizable. It very personal for the reason that it gives the owner of a server dictatorial power. Owners can give permission to selective users and give them roles. Discord also have bots or mods that can be added into a server to make the server more appealing and thematic. It is also very organized. Multiple s...
Read more

Spotify Usability Heuristics

Image
  Spotify Usability Heuristics #1: Visibility of system status Usability Rating: 2 Informs the user what action has been taken and the status of it.  Spotify will notify the user when a song has been added to the queue. However, there are some status such as song removal that it will not notify the user. This is a minor problem since it can cause confusion if the user is unsure if a song or the right one has been removed especially for a larger playlist. #2: Match between system and the real world Usability Rating: 0 Terminology that is common to the average person and is relevant.  The term Library used on Spotify will direct the user to their music collection- just as a library is a place with collection of books. User will understand the home button will take them back to the main page.  #3: User control and freedom Usability   Rating: 3 The ability to leave, stay, or undo based on the user's discretion.   Spotify provides escape routes or options to all...
Read more